Cybersecurity provider Sysdig automates public offers, private custom billing models, and co-selling operations with Bunkertech GTM.
Listed and transactable compared to 6 months in-house.
Saved on dedicated SaaS integration engineers.
Opportunities mapped automatically to AWS ACE portal.
Sysdig had an aggressive target to scale transaction volumes by launching on the AWS Marketplace. However, their development logs showed that building a custom billing listener, private offer parser, and mapping data structures to the AWS Commerce API would take up to 6 months of dedicated dev work.
Additionally, keeping sales teams in their native Salesforce CRM while requiring manual lead uploads to the AWS ACE (APN Customer Engagement) co-sell portal created constant friction, delay, and registry mismatch errors.
Sysdig configured **Bunkertech GTM Router** as their central connector. By integrating Bunkertech SDK, Sysdig's admin team mapped custom license parameters and SaaS contracts to AWS marketplace variables in a visual console without modifying source code.
Bunkertech automated the bi-directional co-sell updates: Salesforce opportunity records automatically synced to the AWS ACE portal in real time, notifying partner sales managers instantly when leads progressed.
"Bunkertech is a game-changer for cloud operations. Our developers didn't have to study AWS marketplace API docs for months. We got transactable private offers live in 10 days, and our co-selling operations became completely transparent."
Thanks to Bunkertech, Sysdig met their strict marketplace launch deadline, completing setup in less than 10 days. The sales team closed over 150 marketplace private transactions in their first quarter with zero manual operations errors, driving massive cloud pipeline growth.
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